All content and images copyright 2015 by Annie Howe                                      Website design by Elena Day

Behind the Papercut- Huckle's Hot Sauce

May 14, 2016

One of my clients is the Baltimore based hot sauce company Huckle's.

Their sauces are amazing and you can find them across Maryland- most recently at

Mom's Organic Market!

 

I created all the papercut elements for their brand launch last year!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A few months ago they asked me to create a new label for their brand new Ghost Pepper Hot Sauce called the Kris of Death! This stuff is hot- they wanted to use an image of the Grim Reaper holding a Ghost Pepper. They also wanted it forced perspective!
This pushed  my skills for sure!

 

First I did a ton of sketches

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Then some rough draft papercuts

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Then they decided they really wanted a forced perspective of the Grim Reaper holding a pepper!

So I had took some terrible photos of my husband holding a pepper- with a tea towel around his arm to look like a sleeve...

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Getting closer...

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Closer ...

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Nailed it!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Final Label Art work

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Final Product

 

 

 

 

 

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