Behind the Papercut- Huckle's Hot Sauce

May 14, 2016

One of my clients is the Baltimore based hot sauce company Huckle's.

Their sauces are amazing and you can find them across Maryland- most recently at

Mom's Organic Market!


I created all the papercut elements for their brand launch last year!




















A few months ago they asked me to create a new label for their brand new Ghost Pepper Hot Sauce called the Kris of Death! This stuff is hot- they wanted to use an image of the Grim Reaper holding a Ghost Pepper. They also wanted it forced perspective!
This pushed  my skills for sure!


First I did a ton of sketches


































Then some rough draft papercuts













































Then they decided they really wanted a forced perspective of the Grim Reaper holding a pepper!

So I had took some terrible photos of my husband holding a pepper- with a tea towel around his arm to look like a sleeve...






























Getting closer...





















Closer ...




















Nailed it!

























Final Label Art work




















Final Product






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